This one is a good example of a commercial that has nothing to do with the product it's supposedly advertising.
I really don't understand this commercial. Is it supposed to be a drama? Is it playing off of soap operas? I just can't get a grip around what the commercial is all about. If a woman wants Pinesol do attractive business men show up at her door? If a man's wife is pouting on the balcony can he use Pinesol to win her back over? What are they trying to tell me about what Pinesol does? The one thing I do know is that I won't be buying any.
Wasted Airspace: Comments on Ineffective TV Ads
Have you ever seen a commercial that left your mouth held open and your eyebrows furled in confusion? I have, many times. There are many things about marketing and advertising that I simply don't understand. This blog is devoted to posting bad TV commercials and discussing why they seem to be ineffective.
Wednesday, December 1, 2010
Excuse me, Flo? What's the Soup De Jour?
I'm probably going to catch some flak for saying this, but I find Flo's blatant "Utah" style and personality annoying. The overdone makeup and the "Hollywood Bump-it" hair just don't really appeal to me and her jokes are a bit forced. There is also something about watching a man in a big money suit trying his hardest to dance by just spinning and shaking his feet that I find uneasy and makes me tense up. Tense and uneasy are not feelings that I want to feel while thinking about buying insurance from a particular company.
Geico, this is disappointing.
Normally I like Geico commercials, but this one is uncharacteristically bad.
It's never a good thing when it's obvious that little effort was put into making a commercial. It's even worse to ADMIT that you didn't put much effort into it. It's like a slap in the face to the consumer. It's like they're saying "It doesn't matter what we do, you idiots are going to buy our insurance." I don't like being patronized like that. I've come to expect a lot more from a Geico commercial.
It's never a good thing when it's obvious that little effort was put into making a commercial. It's even worse to ADMIT that you didn't put much effort into it. It's like a slap in the face to the consumer. It's like they're saying "It doesn't matter what we do, you idiots are going to buy our insurance." I don't like being patronized like that. I've come to expect a lot more from a Geico commercial.
Would you like some cheese to go with that diamond?
This is probably one of the cheesiest commercials I have ever seen.
Yeah, I know what you're thinking, that was terrible. I can understand the science behind making a corny commercial. It can sometimes be used as an effective marketing tool. But that really only works if the commercial is TRYING to be corny. It's obvious that Kay was trying to make a serious commercial. The problems with this commercial boil down to horrible acting. When the guy pulls out the ring and has that goofy look on his face, I can't help but bust out laughing. I lost a lot of respect for the legitimacy of Kay by watching this commercial.
Yeah, I know what you're thinking, that was terrible. I can understand the science behind making a corny commercial. It can sometimes be used as an effective marketing tool. But that really only works if the commercial is TRYING to be corny. It's obvious that Kay was trying to make a serious commercial. The problems with this commercial boil down to horrible acting. When the guy pulls out the ring and has that goofy look on his face, I can't help but bust out laughing. I lost a lot of respect for the legitimacy of Kay by watching this commercial.
Tuesday, November 9, 2010
PC Craptops, Where We Luv (taking advantage of) You!!!
As proof that I am not the only one that feels this way, I have found someone who shares my enmity for ineffective commercials. This week I have invited Ashley Barnes to be a guest blogger to comment on one of her all-time favorite worst commercials.
Oh PC Laptops. Your increasingly, ridiculously cheap commercials continue to dismay and disillusion unsuspecting computer buyers. This commercial, though, has hit a new low—even for you guys. I will admit that when the PC Laptops first made their terrible debut, I thought they were being clever. Using a poorly budgeted commercial to show that the company has no money, on account of how incredibly cheap their computers are? Yeah, I could see it. Then I realized that PC Laptops was just lazy. I can see the advertising committee now:
“Hey, the audience seemed to like the first poorly done commercial. How about we just keep going with that?”
“Yeah, we could say it’s a funny trademark or something.”
“Plus, we can keep the leftover money from the commercial budget, and we wouldn’t even have to work.”
“Sounds good to me. Meeting adjourned. I now officially declare this block of time to be Advertising Naptime.”
At least the first few commercials were actually computer related. The commercial above is completely irrelevant to the computer industry. Just because a guy in a bad wig with a plastic gun is screaming in “space”, we’re supposed to buy laptops from your company? And don’t even get me started on the hazy green backdrop that was probably a downloaded image from Google. Really, Advertising Committee?
And now we come to the kicker, the thing that really gets my blood boiling: PC Laptops’ slogan. Is there any slogan that is more cliché than “We Luv You”? I suppose that they thought it was cute, and they were trying to appeal to our generation of the text-messaging language, but really, if you’re going to have a terrible commercial in the first place, then use a clever slogan. Or spell the slogan that you have correctly. After all, it’s the parents who’ve got the cash, and I’m sure they would be more willing to buy from you if you actually sounded intelligent. Besides, it’s a little known secret that at PC Laptops, they don’t really “luv” you; they just try to rip you off in any way possible. You would think that with the exorbitant fees they charge you for every move they make, PC Laptops would be able to afford a decent commercial.
Oh PC Laptops. Your increasingly, ridiculously cheap commercials continue to dismay and disillusion unsuspecting computer buyers. This commercial, though, has hit a new low—even for you guys. I will admit that when the PC Laptops first made their terrible debut, I thought they were being clever. Using a poorly budgeted commercial to show that the company has no money, on account of how incredibly cheap their computers are? Yeah, I could see it. Then I realized that PC Laptops was just lazy. I can see the advertising committee now:
“Hey, the audience seemed to like the first poorly done commercial. How about we just keep going with that?”
“Yeah, we could say it’s a funny trademark or something.”
“Plus, we can keep the leftover money from the commercial budget, and we wouldn’t even have to work.”
“Sounds good to me. Meeting adjourned. I now officially declare this block of time to be Advertising Naptime.”
At least the first few commercials were actually computer related. The commercial above is completely irrelevant to the computer industry. Just because a guy in a bad wig with a plastic gun is screaming in “space”, we’re supposed to buy laptops from your company? And don’t even get me started on the hazy green backdrop that was probably a downloaded image from Google. Really, Advertising Committee?
And now we come to the kicker, the thing that really gets my blood boiling: PC Laptops’ slogan. Is there any slogan that is more cliché than “We Luv You”? I suppose that they thought it was cute, and they were trying to appeal to our generation of the text-messaging language, but really, if you’re going to have a terrible commercial in the first place, then use a clever slogan. Or spell the slogan that you have correctly. After all, it’s the parents who’ve got the cash, and I’m sure they would be more willing to buy from you if you actually sounded intelligent. Besides, it’s a little known secret that at PC Laptops, they don’t really “luv” you; they just try to rip you off in any way possible. You would think that with the exorbitant fees they charge you for every move they make, PC Laptops would be able to afford a decent commercial.
Wednesday, October 27, 2010
Wait........ what was that commercial about?
Keeping with the theme of commercials that use cheap tactics that are blatantly obvious, I give the following.
The cheap advertising tactic used in this commercial, and all GoDaddy.com commercials for that matter, is even more blatantly obvious than the Oreo commercial previously discussed. Again, the commercial doesn't mention or advertise anything about what the company actually does. Instead, it shows a sexually tempting image that stops abruptly with the intent to get the viewer to visit GoDaddy.com to view the rest of the video. Now, while I cannot be 100% sure because I am hesitant to test what will happen if I watched the video on the website, I can only imagine that to the viewer who is hoping to get an eyeful of sexually explicit images it would only end up being a disappointing experience. Personally though, even if I were someone who would be tempted by the hollow promise of images of naked women, knowing that GoDaddy is essentially trying to dupe me into visiting their website and purchasing a website domain is enough reason for me to refuse to be a pawn in their little game.
The cheap advertising tactic used in this commercial, and all GoDaddy.com commercials for that matter, is even more blatantly obvious than the Oreo commercial previously discussed. Again, the commercial doesn't mention or advertise anything about what the company actually does. Instead, it shows a sexually tempting image that stops abruptly with the intent to get the viewer to visit GoDaddy.com to view the rest of the video. Now, while I cannot be 100% sure because I am hesitant to test what will happen if I watched the video on the website, I can only imagine that to the viewer who is hoping to get an eyeful of sexually explicit images it would only end up being a disappointing experience. Personally though, even if I were someone who would be tempted by the hollow promise of images of naked women, knowing that GoDaddy is essentially trying to dupe me into visiting their website and purchasing a website domain is enough reason for me to refuse to be a pawn in their little game.
Friday, October 22, 2010
Hey, look at how much money we have!!!
One of the biggest advertising turn-offs for me is when the tactic that is being used is blatantly obvious. It's like when someone comes up to you, starts being friendly, talks to and asks questions about you but then they try to sell you something. I can't help but think, "Look buddy, I know you really don't want to be my friend and the only reason you came up to talk to me is because you want my money." This next commercial is a great example of this.
Can you say sell-out? It's interesting to note that, other than the giant mascot oreo, the commercial doesn't say or show anything about the actual product. It's just a cheap flash of famous people. Good job Nabisco, now we all know that you have way too much money that you can waste millions of it paying Shaq and other C-list celebrities to appear on your commercial. That doesn't make me want to buy your product.
Can you say sell-out? It's interesting to note that, other than the giant mascot oreo, the commercial doesn't say or show anything about the actual product. It's just a cheap flash of famous people. Good job Nabisco, now we all know that you have way too much money that you can waste millions of it paying Shaq and other C-list celebrities to appear on your commercial. That doesn't make me want to buy your product.
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