Wednesday, October 27, 2010

Wait........ what was that commercial about?

Keeping with the theme of commercials that use cheap tactics that are blatantly obvious, I give the following.



The cheap advertising tactic used in this commercial, and all GoDaddy.com commercials for that matter, is even more blatantly obvious than the Oreo commercial previously discussed. Again, the commercial doesn't mention or advertise anything about what the company actually does. Instead, it shows a sexually tempting image that stops abruptly with the intent to get the viewer to visit GoDaddy.com to view the rest of the video. Now, while I cannot be 100% sure because I am hesitant to test what will happen if I watched the video on the website, I can only imagine that to the viewer who is hoping to get an eyeful of sexually explicit images it would only end up being a disappointing experience. Personally though, even if I were someone who would be tempted by the hollow promise of images of naked women, knowing that GoDaddy is essentially trying to dupe me into visiting their website and purchasing a website domain is enough reason for me to refuse to be a pawn in their little game.

Friday, October 22, 2010

Hey, look at how much money we have!!!

One of the biggest advertising turn-offs for me is when the tactic that is being used is blatantly obvious. It's like when someone comes up to you, starts being friendly, talks to and asks questions about you but then they try to sell you something. I can't help but think, "Look buddy, I know you really don't want to be my friend and the only reason you came up to talk to me is because you want my money." This next commercial is a great example of this.



Can you say sell-out? It's interesting to note that, other than the giant mascot oreo, the commercial doesn't say or show anything about the actual product. It's just a cheap flash of famous people. Good job Nabisco, now we all know that you have way too much money that you can waste millions of it paying Shaq and other C-list celebrities to appear on your commercial. That doesn't make me want to buy your product.

Tuesday, October 12, 2010

Knock knock. Who's there? The interupting cow. The inter... MOOOOOOO!!!!!!!

This next commercial is one that I find particularly annoying.



Watching this commercial just frustrates me. It's so annoying to see him interrupt her the whole time. I'm so distracted by how annoying it is that I'm not really paying attention to what he is saying. Even if I were able to pay attention to what the message of the commercial is, I am so annoyed that I purposefully wouldn't do what it is telling me to do just out of spite for the crappy commercial.

The worst part is that State Farm has a whole series of commercials almost identical to this one. All of them feature the same man saying the exact same thing in mildly different locations. How these commercials are effective, I will never know.

Monday, October 4, 2010

No, I will not take on the machine.

Ok, so now lets get into the stupid commercials. Since I have already talked about a car commercial done right, I thought it would be fitting to analyze another car commercial that was done wrong.



This commercial is horribly ineffective. The ad doesn't even identify which car or even what brand it is until the last four seconds, and even then, if you aren't paying close attention, you could miss it. It doesn't give you any information about the car or what makes it good. All it does is portray the car racing through a completely fantastical and wholly unrealistic course that could never be duplicated in real life or be experienced by any driver who purchases the car. The only thing that the commercial does well, which it does marginally well at best, is to promote interest in going to the website takeonthemachine.com. However, the lack of information of what the car is or why it's special and the overall poor quality of the commercial destroy any and all interest I would normally have had in visiting the website and learning more about the car.

Be sure to comment and let me know what your thoughts are.